The new era of the digital age of businesses has become a plethora of competition on the web. A huge range of businesses are looking for better results and this can be achieved by building an effective online presence. It is quite significant to ensure that one is standing out as well as ranking high for keywords. To achieve this, SEO Strategy would be an effective method to build one’s business and make its online presence. In this strategy, the search engine rankings are boosted for several benefits in events of usability.

Among the SEO Strategy, the White Hat SEO and the Black Hat SEO are the efficient methods through which the best search engine optimization can function well to enhance your business growth.

Introduction to White Hat SEO

It can be defined as a specific strategy which tracks the rules. Google is one of the popular search engines that create several recommendations and guidelines incoherent with content quality. Generally, White Hat SEO defines the actions what you are doing what the search engines require you to do. This is indeed effectual in withstanding all kinds of long term SEO algorithms.

What is the Black Hat SEO?

Black Hat SEO is considered as contrary to any kinds of a method that follows rules. Black hat is the opposite of what the White hat SEO does. It is the breaking of rules to earn higher rankings but in a less truthful method. It is executed in a way that readily violates the search engine’s terms.

When it comes to considering the best among the two strategies, then several marketers struggle to find the way out there. Though White hat SEO strategy is an exclusive method that works well yet it takes time to have better results. Black hat SEO, on the other hand, proffers immediate results. But in this situation, the risk of reputational damage tends to the damage of your website making it blacklisted.

Describing the techniques that fall under White Hat SEO Strategy

Produce high-quality contents

Your substance ought to be one of a kind and explicit to your site. This implies you ought to dodge mass-delivered or re-appropriated content that will be found on various sites. Attempt to write such that addresses the issues of searchers as opposed to concentrating on positioning great on the web search tools. Making significant substance that answers the inquiries your guests are posing is the most ideal approach to rank higher.

The Meta description should be compact

The Meta description is a short paragraph where text appears in the search results under the page title. The Meta is written for the targeted audience with results.

Active Keyword research

Search keywords are devised in relevance to the targeted audience. The key phrases should be devised in a way that relates to the products or services that you proffer. There are two kinds of keywords: long-tail and single keywords. With the help of these keywords, you can rank on top of the search results.

Give high-quality backlinks and internal links

The backlinks or inbound links are a sign of relevance and popularity. Backlinks are joins that are coordinating back to your site. Google and other search engines see backlinks as a sign of significance for some random site. Internal links are hyperlinks indicating another page on a similar space.

Describing the techniques that fall under Black Hat SEO Strategy

Summing up unrelated keywords to bait searchers

The bait & switch marketing tactic is quite unethical as one may fall into the trap sans realization. Maybe you’re not discovering much achievement positioning for watchwords you’ve explored, so you attempt a few catchphrases that appear to the pattern, and it works! You begin getting more traffic than you were previously.

Using of content automation and hiding texts or links within contents

There are numerous projects out there to accomplish content automation wherein your remarks or potentially body content is naturally produced by a bot. You can include your particular keywords; at that point, the program of your decision will utilize those watchwords in any event on more than one occasion in the remarks/body content of the blog. The utilization of cloaking and other tricky measures is also involved in the Black Hat SEO Strategy.


It is always better to adopt the means of ethical and honest means. Rather all things achieved in short cuts are transient so it is always recommended to go for White Hat SEO Strategy.

About Admin Goutam

Goutam Chakraborty is a senior website designer & developer of ADV Software Solution Pvt. Ltd. & Ravden Technologies Pvt. Ltd. He is also C.E.O. of He loves to write about technology, gadgets, coding & SEO.

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